About Us New

The First Order of Business

Your sweet spot is sacred—it’s where pleasure lives and life begins. We’ve made it our business to create clinically-proven products that cater to this delicate area and support your overall wellness. SweetSpot Labs is rooted in fearlessness and built on innovation. From eco-friendly packaging to clean ingredients that actually work, we’ll never stop searching for new ways to keep you (and the planet) healthier than ever.

What We Stand For

Education
From formulations to packaging, we don’t cut corners—we test first, and tout later. In turn, we encourage women to learn more about their bodies and to be choosy about personal care.
Accountability
We’re not always right, but we make every effort to do the right thing. We care about our brand’s impact on you and the planet, so we hold ourselves to sky-high standards.
Boldness
Our legacy is rooted in fearlessness, knocking down walls, and going against the grain. We’re here to encourage women to own their health and to live life on their own terms.

On a mission to elevate vulvar skincare

Skin doesn't stop at the neck... why should skincare?

We believe all skin needs & deserves to be cared for - even the skin others don't see. Since 2003, we have been on a mission to fundamentally change the way people see, talk about & treat vulvar skin health because healthy skin is connected to a healthy spirit.

We're shining a light where the sun don't shine.

When we couldn't find formulas that addressed real vulvar skin concerns without compromise, we decided to create them. We challenged the shame-based conventions of traditional feminine hygiene to create something radically new - a line of safe, results-driven formulas for all ages & life stages that put the comfort, balance & health of your most sacred skin above all else.

Only the best & nothing less.

We know that not everything natural or clean is good for vulvar skin. That's why we hold ourselves to the highest standard - only using clean, non-irritating ingredients that respect the delicate balance of intimate skin. Our gentle formulas can even be used as an adjunct to prescription-based treatments. Find a complete list of our "no-can-do ingredients here.

We protect what matters most.

Our products are safety tested onactualvulvas by gynecologists & come in hygienic, contamination-free packaging. With the stamp of approval from both gynecologists & dermatologists, you can rest assured your sweet spots are in good hands.

When we know better, we do better.

We are constantly striving toward more sustainable practices. Our beegan/vegan, cruelty-free formulas are made with consciously-sourced ingredients & our packaging uses reclaimed, recycled & biodegradable material whenever possible. But that's not enough for us - we're pushing the industry forward with planet-friendly innovations.